Category Archives: WCIW

Innovation Excellence | World Creativity and Innovation Week April 15 – 21

World Creativity and Innovation Week April 15 – 21 is a dedicated time worldwide to inspire new action, create novel ideas, make new decisions; solve problems in new ways, do something new, support new thinking, partner with new people, hold new conversations, use a new pair of eyes. It’s is a global launch pad for new ideas, new decisions and new actions.

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Shout out to Innovation Excellence for featuring World Creativity and Innovation Week April 15-21!

From the Archives: WCIW FAQ's from 2004

Found this gem from 2004 while going through old files. Could not not share. Thinking you might pick up an idea or two to round out your plans for  World Creativity and Innovation Day, April 21 and/or World Creativity and Innovation Week April 15-21 celebrations.
Looking back, not much has changed conceptually about celebrating creativity and innovation during the week of April 15 – 21 conceptually over the years.  Except …

Logo CID
2004 CID Logo

Twelve years ago not as much was known about creativity and innovation; the terms didn’t easily roll off the tongues of our leaders then, there were far fewer news headlines containing the words.
People use creativity in everyday language now. The words creativity and innovation appear in more corporate mission statements, job descriptions and self-help columns than ever, for example,
2014 WCIW Logo
2014 WCIW Logo

When people ask why during this one week you encourage them to explore and expand their creative potential, tell them this:  the goal is for everyone on the planet (for now) to experience at least one moment of inspired joy during that time frame.  Imagine how that would be, eh?
Into to the FAQ’s
In 2004 WCIW didn’t exist – not yet. We called April 21 Creativity and Innovation Day (CID) and referenced the week leading up to it as idea week, beginning on Leonardo da Vinci’s birthday, April 15th.
Celebrations that year included activities in over 45 countries, One was a workshop day in Toronto called, Admit it. You are Creative! Participants were given small and potent doses (like espresso) of different approaches and experiences in creativity and innovation.
Other celebrations included creativity themed street markets in Bangkok, Thailand, and Zona Norte, Argentina; creativity gatherings in Rio de Janeiro and Slovenia. radio shows in Peru. Leo(nardo da Vinci) Awards were given out in Chicago to local businesses for advanced creative approaches.  The list goes on.
This first section shows  early positioning thinking for CID.
Why Celebrate CID?
To celebrate human creativity and innovation worldwide
Creativity is generally applied
1 – to make one’s world more beautiful and harmonious
2 – to solve challenges for survival
3 – to express oneself
The capacity to create is inborn.
Business concept
CID provides a service to people to realize their creative contributions – to make new decisions; to replace fear with confidence, and to celebrate making new decisions.  CID can be leveraged to honour risk taking to make the world more sustainable.
What industry does it belong to?
Training, education, entertainment, recreation, technology, information, financial, social clubs, PTA’s; wherever people are.
What products or services does it provide?

  • Experiences of joy, accomplishment, celebration
  • Bolstered confidence in flexible thinking, good feeling, wholeness, amazement

Potential customers
Sponsors who want to identify with creativity and innovation;  teams looking for an outlet for their creativity and freedom from the restrictions of corporate nay-saying; hungry people; activists; educators and students, town councils, government agencies…
Frequently asked questions
Why does Creativity Day have a week’s lead up?  Why is it more than just one day?
Creativity is more than an event.  It’s a process.  The reason the celebrations last for a week is to model this very important concept.
What happens each day of the week leading to Creativity and Innovation Day?
Each day, individuals, teams, organizations, families, schools and communities host an activity to welcome, engage, and contribute pride in creating and innovating.
Who’s behind CID?
Started by Marci Segal, creativity specialist and author, CID is observed and supported by concerned and influential individuals and groups of people all over the world who recognize the need for creative energies and innovation to be celebrated, affirmed and used for creating new desirable futures. (In 2017 WCID, World Creativity and Innovation Day, April 21 was adopted as a United Nations global day of observance).
What is the intent of CID?
Creativity and Innovation Day is intended to serve as a pivot point for individuals, groups, communities and organizations to
• bring creativity and innovation to mind
• recognize creations and innovations
• begin a new cycle for creating
• think new thoughts, generate new ideas, make new decisions, take new action
How can I get involved?
• Sponsor an event in your local community, group, school, or association.
• Identify people who are passionate about releasing creative potential, hold a conference, a show, a fun fair.
• Show off your achievements and accomplishments.
• Have a dinner with friends and toast each others’ creative and innovative achievements and discuss what else is new and on the horizon.
What support is available for CID activities?
Funding is being sought  from local community groups, associations, governments, industry and corporations.  More sponsors are needed.  Can you help?
Hope you found these helpful.  Maybe  a new thought or two was triggered for you about ways to  celebrate WCIW this year.  And yes, we continue to look for sponsors. Activities and funds are welcome.  Add your activity here and use the donate button on the left to make a contribution that will help make a difference moving forward.
Join the energy!  Connect, explore, enjoy and urge your colleagues, friends and family to do something different during World Creativity and Innovation Week this and every year.

Celebrate World Creativity and Innovation Week April 15-21

Happy new fear friends.
Can we count on you to engage this year, the 15th anniversary?
Even though you are using your creative abilities day-to-day – to generate new ideas, make new decisions, take new actions – I’m inviting you to spread the love especially during April 15 – 21 this year – to involve others to experience the freedom and joy of their creative birthright.
To tweet your activity, observance for the week ‪#‎wciw‬, ‪#‎wciw2016‬

2015 #WCIW results

Thanks so much for all of your help to spread the energy and the word about World Creativity and Innovation Week April 15-21 (WCIW 2015).
WCIW 2016 is our 15th anniversary and it would be great to double, triple, quadruple our reach so everyone on the planet can engage in meaningful ways.
This year 26 countries, that we know of,  participated in 57 different celebrations. See for specifics and scroll through the blog posts too.
Here are the percentage increases and the counts for each social media platform followers – 18% to 3402
FB page likes – 22% to 842
FB group members – 17% to 821
@worldcreativity followers – 12% to 2788
Linked in group members – 6% to 693
All of this was achieved through volunteers (thank you!!) who want to enable people to make a the world a better place in ways that are relevant to their individual contexts.
It was a great year everyone, let’s continue to collaborate, coordinate, communicate and create a greater community for sharing ideas and lending support to open doors for new potentials to emerge.
Your ideas are always welcome.

American Creativity Association Austin Chapter secures #WCIW proclamation!

Yes, that’s right.  A large US city in Texas (population estimate 900,000)  declared World Creativity and Innovation Week April 15-21, thanks to the efforts of Bud Wurz.
Austin ACA Proclamation 4.15.15Double click to enlarge.
For 2016 we would like your help to create a proclamation template to  use and a PR kit to help you spread the word about WCIW in your community, village, town, city, province, state, canton, jurisdication, organization, association, country, industry, and so on.  Please write to marci at to volunteer your expertise.

Interview with Marci Segal, WCIW founder #wciw

Rae Luskin, a Creative Catalyst and speaker,  contacted me for an interview about creativity, and particularly World Creativity and Innovation Week April 15 – 21. We spoke today. Rae recorded our conversation and uploaded it to you tube.
It’s a 50 minute audio recording.  Up close and personal. If you  get a chance to hear some of it, I’d be happy to know your comments.


Edited Transcript:

I declared anthropology as my undergraduate major at Buffalo State College; however my my real reason for being there was to get a master’s degree in creative studies and then come back to Canada and make the civil service a better place to work.

That that was in 1977 when I started in Buffalo. 

I’m thankful to have the discipline of anthropology because  every culture is unique unto itself and no culture has I believe has any right to say to another culture you’re doing something wrong

I think can take us forward as a country as a world if we’re looking for the similarities rather than the differences and every culture has its own way of doing things.

We all breathe and we all eat and we all have blood and you know we’reall born of something you know that and the practices the rituals that we have around those very right so and everybody’s right so it’s a good grounding I think for my studies and creativity appreciating that everyone has their own approach to what it is and really seeing the creative expression that they’ve got.

How do you express yourself creatively?

I just live you just live which is to me what creativity is all about it’s just about living all

I do have one question about the the work that you’vebeen doing about your principles and personality.

In 1988 I got qualified in a personality instrument and it was the first personality measure that I’d run across so it was the one it’s the foundation framework that I operate from and then from 1993 until 2006 part of my consulting work included leading qualifying programs for this personality indicator with groups of people all over the world for five days, doing intensive trainings.

What really amazed me druing my first course in 1988, was, in studying for the program, I read  in the manual for that people who are creative had certain personality characteristics which meant that other people who did not have those personality characteristics were not creative.

I was absolutely outraged because that’s not the case. We all make new decisions, we all generate new ideas, we all take new actions; to me that’s what creativity is: actions, ideas and decisions.

I became a crusader.

A crusader in the creativity world for personality type and a crusader in the type world for creativity, helping to bridge the two to recognize that everyone has the capacity so can we please just use it.

I’ve been working in the world of type and my books relate type with creativity so that people can get inside of it and appreciate the many voices of creativeness.

Let’s talk about the types of creators there are because I think people still think about creativity is only being the realm of artists musicians that there is much more to creativity. So can you go a little bit broader into your definition ?

People who push back from owning their creativeness often push back because they say it’s for the Arts and I’m not an artist.

They don’t realize that there are different kinds of creativity. In the field we talk about very simply Big C creativity and Little C creativity. Are you familiar with that?

No I haven’t that.

Big C creativity is culture changing.  Creative people who are top of

mind right now include Steve Jobs, Einstein,  Mozart, Madame Curie. These are big names and people say I’m not creative like that I don’t change the world.

So then there’s also what we call Little C creativity and that’s the day-to-day stuff.Here is an example: here’s a recipe for chocolate chip cookies and instead of using chocolate chips I’ll use raisins.

That’s creative – it’s a new idea, it’s a new decision, it’s a new action and that’s it.

Many people are unfamiliar with little C creativity and how each can be creative in every moment.

Creative is about new ideas new, decisions and new actions.

That’s what I’ve been advocating and that’s why we invite people into using creativity. Now I don’t know are you familiar with personality styles so would you mind sharing with me what yourtype code is?  I did it and I’m like yeah why don’t you go through with me if you okay?

No no no that’s not the point, the point is is that many people who are drawn to the field of creativity have certain preferences on the Myers-Briggs instrument.

I have different preferences from those people which means that yeah so that means is that my orientation is practical realistic and grounded as opposed to abstract theoretical and imaginative.

I’ve got a great imagination its tactical though its concrete its colors and shapes and sizes and smells right so when I talk about creativity it’s from that practical base that that it seems to be unique to me I mean seriously other people in the creativity field use different language to invite people in.

When I was a kid I remember people saying or teachers saying ok class now I’d like you to use your imagination and I put my hand up and I’d say what is that and the teacher would say well Marci just pretend pretend.

What interests because I need the concrete I need the context I need specifics and then I can work from that easily and effortlessly.

People with other type preferences different from my own are unaware of that sensitivity in that level of finesse so the new ideas new decisions new actions is something that I’m kind of proud of in terms of my signature around helping people to step over whatever obstacle they may perceive to enable new doors for potential toopen for themselves.

I love that yeah I mean if people can I believe that everybody is creative and they have to recognize they they they share in different ways that there’s their skill set is different and and that that’s what you’re talking about that we eachhave that it just comes out differently.

There’s a there’s a personality instrument that’s coming out of Buffalo State which is my alma mater, called Foursight breakthrough. Are you familiar?

I interviewed Sara Thurber  so I know it on I took it and I got it so yeah yeah so what you’re talking about again is the Styles thing.

Michael Kirton back in 76 created an instrument and a theory and called the Kirton adapter innovator inventory and I was greatlyinfluenced by his work.

He said that what we’ve been talking about when we talk about creativity is not the capacity for creativity but the style of creativity.

Very simply again he talked about two basic styles: that of the adapter and that of the innovator. Because the word innovator is so loaded I’ll use different language though it’s the same concept.

He says that creativity is the capacity to initiate change that’s how and there are two ways of going about doing that. One is by building upon what exists in an incremental step-by-step fashion.

A change of another kind is by taking leaps of logic and expanding beyond the out-of-the-box stuff.

His first style he would call the adapter. An adapter is someone that comes into an environment, let’s say as an administrator in a bureaucracy, and have the orientation towards improving what exists.

The innovator on the other hand in the same position will step in and get rid of everyone and everything and start fresh.

I want to learn how to use language to enable people to say yes or to consider what ideas so it’s gonna be a great learning.

In stead of using phrases like adapter and innovator  I like to useevolutionary and revolutionary.

Both have the capacity to initiate change;  both new ideas new decisions new actions right and it’s not more creative or less creative.

One of my clients is the peace officer standards and training it’s a it’s a command college for cops in California and I remember once talking with these guys and they were really pushing back around the word creative. So I said okay would you agree that all of you are the products of a creative act? They looked at me and I never heard the end of it for the rest of the day.

Creativity is in you it’s absolutely in you on a biological level so on a cognitive level too.

Let’s deliberately do something to make a change or to expand on what already exists okay

I want to ask you what led you then took to the creativity and innovation week. What is the model that you’re trying to share with people and what are you trying to get out of that? Why did you pick the dates you did?

May 2001 there was a banner headline in one of Canada’s national newspapers the National Post that read, Canada in Creativity Crisis, Study., I was intrigued, bought the newspaper and I read the article. I don’t know if I’ve ever felt that level of outrage in relationship to this value of mine.  We all have the capacity for creating. Teh article reported on a conference in Ottawa where scientists and artists were brought together to have a discussion on who is more creative artists or scientists.

I blew a gasket because that to me is not what the point is, the point is that we’ve all got it [creativebness] can we please just use it and that’s how World Creativity and Innovation Week was born .

World creativity and innovation day was born for April 21st because it was close to Earth Day and isn’t that a nice complementary energy  and wouldn’t it be great if people could use their capacity for new ideas and so on toward sustainability and so on. So that’s World creativity.

The first celebrations happened in 2002 and it was through the power of the internet seriously we had a yahoo group and people joined up and people celebrated so we had even then folks in Sweden and Brazil and France and Argentina and Canada in the US and the UK and the Philippines and so on doing things.

Thailand, I remember that those first couple of years they set up a whole Market Square like they took over those Central Square in Bangkok and set up events for children to do especially the homeless children.

In Argentina they closed down a whole street and and oh it’s phenomenal what people do so they closed down a whole street and they had a host for each block and there were living sculptures and artworks and people singing.  It was a tremendous festival.

World creativity innovation day turned into a week in 2006 just to enable people to have a little bit more time. The idea behind world creativity innovation day is for people to recognize that they have a choice.  It’s like weedless Wednesday I don’t know if you’re familiar that in January smokers are reminded on weedless Wednesday that they can choose to do something else either than smoke.

World creativity and  innovation day was about the recognition that you’ve got the capacity and you can use it is to bring it to mind so it could be a landing date if you need it to start something where you wanted to do something different

things have changed a lot since those initial days for sure any case we expanded it we expanded it to a week in 2006 and serendipitously isn’t it great that when you expand it to a week it begins on April 15th which is Leonardo da Vinci’s birthday. perfect I know it’s

It begins on Leonardo da Vinci’s birthday and now people nod. It’s a door open instead of the pushback, everybody recognizes Leonardo as a creative genius

World creativity innovation week is about unleashing and releasing the creative energy. That there’s a s space and a place that people can actually do different kinds of things and it’s totally done by whoever wants to celebrate it.

So here’s another paradigm cracker for you. I’ll say to people so you celebrate world creativity and innovation week and they’ll say I can’t come to the conference.

So I give examples of how people celebrate – not a conference necessarity. My favorite is a group of women in the UK who get together every world creativity innovation week and each brings a potluck dish that she’s never made before. Very simple.

A couple of years ago you wereadvocating brush your teeth with your other hand, eat dinner backwards, you know

In India schoolteachers put on a poster session about using creativity in education and that’s relevant to the teachers

This year I’m meeting somebody new that I’ve never met before we’ve arranged to have a coffee he said he was available on the 17th of April and I went yeah I have something new and different that I’m doing during WCIW.

At home we’ve decided that we won’t watch TV  we’ll find other things to do in the evening to relax like and we won’t read either like it’s just we’ll do something. Maybe we’ll go for a walk we do go for walks to new places or we’ll try a new restaurant. Something new something fresh something different something to refresh revitalize rejuvenate move forward. Maybe we’ll set new goals or new considerations for the year to come.


One way to Celebrate World Creativity and Innovation Week April 15-21

Creativity and innovation are  valid and engaging topics for almost all fields. From industry to marketing and education to health care, the ability to collaborate to create new futures has gained in importance.
One way to celebrate  World Creativity and Innovation Week April 15-21 with your family, friends, community, colleagues, clients, or customers  is to generate new ideas, make new decisions and/or take new actions to make the world a better place and to make your place in the world better too.  What can be done more simply? What might be amplified? Which two or three functions can be joined? What is your vision for a happier life?  Fun topics for a WCIW coffee conversation, a lunchtime meal or family dinner, no?
Know of others?

Friendship in Creativity

The ultimate touchstone of friendship is not improvement, neither of the other nor of the self: the ultimate touchstone is witness, the privilege of having been seen by someone and the equal privilege of being granted the sight of the essence of another, to have walked with them and to have believed in them, and sometimes just to have accompanied them for however brief a span, on a journey impossible to accomplish alone.

– David Whyte from Readers’ Circle Essay, “Friendship” ©2011 David Whyte

Thank you all, friends, for sharing a journey impossible to accomplish alone – celebrating the unique splendour of being open to and generating new ideas, being open to and making new decisions and being open to and taking new actions to make the world a better place and to make your place in the world better too.

Looking forward to our new journey, next year, when we again make noise and peace, provide opportunity and insight together, collectively, during World Creativity and Innovation Week April 15-21, 2014.

To everything there is a season…

WCIW_PRIMARY_LOGO_Y_4CThanks all for joining and celebrating your creativity during World Creativity and Innovation Week April 15-21, 2013.  There were countless events, conversations, activities, and moments of reflection that helped lift the world away from where the past may have led toward a new, more desirable future.

World Creativity and Innovation Week April 15-21 is one week in the year for everyone, at the same time, to be open to and generate new ideas, be open to and make new decisions and to be open to and take new actions that make the world a better place and make their place in the world better too.  What you do during this time counts in your life and the lives of others.

We know many people, groups, organizations, schools, associations from every habitable continent were involved this year and invite you to read this website, our Facebook group, our facebook page, #wciw on twitter, to catch a glimpse of what people are reporting.  Feel free to add your event, activity and wishes, so you may provide an example for others in years to come.

We’ve learned a lot this year, about how WCIW continues to inspire new thinking and new action for everyone involved.  It’s a special week every year that invites creative and innovative participation. It defies tradition because it is about what you do, not what others are about.

This post is call to everything there is a season, for a reason…

Do you know the Byrds’ Turn, Turn, Turn song from the 1960’s? It’s lyrics come from centuries ago, wisdom about balance of action and focus.

Words-adapted from The Bible, book of Ecclesiastes
Music-Pete Seeger

To Everything (Turn, Turn, Turn)
There is a season (Turn, Turn, Turn)
And a time to every purpose, under Heaven

A time to be born, a time to die
A time to plant, a time to reap
A time to kill, a time to heal
A time to laugh, a time to weep

A time to build up,a time to break down
A time to dance, a time to mourn
A time to cast away stones, a time to gather stones together

A time of love, a time of hate
A time of war, a time of peace
A time you may embrace, a time to refrain from embracing

A time to gain, a time to lose
A time to rend, a time to sew
A time for love, a time for hate
A time for peace, I swear it’s not too late

Please enjoy the rest of your year, ride with the creativity and innovation tide, have confidence in your capacity to generate new ideas, make new decisions and take new actions that matter.

Since its first celebrations in 2002, WCIW keeps growing. I hope you’ll help grow it further through your thoughts and actions so that we may with focused energy, collectively, collaboratively and creatively connect to lift the planet in meaningful, vital, responsible, knowledgeable ways.

We’ll  need volunteers to keep the momentum going and will be keeping in touch through our Facebook group and page.  Make sure you are included in either or both to learn of developments.

Thanks so much for making this one as great as it is/was, looking forward to our World Creativity and Innovation Week April 15-21 2014.

Best wishes for the year to come. Thanks again. For all you do.

Marci Segal, WCIW founder

fyi, this year for WCIW I did three new things:  Presented at PechaKuchaToronto on WCIW, attended the opening of an art show of never seen creations, and made a new slow cooker recipe.  What new things or ideas were part of your WCIW this year?

P.S. Zulu Alpha Kilo developed the new WCIW logo by instigation of Linda Salna, Toronto WCIW team captain.

Happy World Creativity and Innovation Week April 15 – 21 #wciw

WCIW keep calmRemember to share with the world what you are doing for World Creativity and Innovation Week, April 15 – 21 in an easy tweet.  #wciw

World Creativity and Innovation Week April 15 – 21 celebrates the unlimited potential of people to be open to and generate new ideas, be open to and make new decisions, and to be open to and take new actions that make the world a better place and make your place in the world better too.

Enjoy your right to make a difference in your life and the lives of others.