Category Archives: World Creativity and Innovation Week April 15 – 21

Creativity presents a moral dilemma. True?

Is creativity the right thing for everyone? It depends on how you look at it.

Creativity is Amoral

Mark Runco, a respected creativity researcher and executive director of the Torrance Center for Creativity and Talent Development at the University of Georgia also says that creativity is amoral. He writes

“…moral action is sometimes defined as “doing the right thing,” but “right” assumes a value system, and that means that the action is consistent with existing values. Doing the
right thing might therefore preclude creativity, given that creativity requires originality. It may be novelty, uniqueness, unusualness, or rarity, but in some way all creativity requires originality. One complication, then, is that too often moral action is tied to the status quo, while creative action is contrarian or at least highly unusual” ( The Continuous Nature of Moral Creativity, in Morality, Ethics and Gifted Minds, Springer, 2009. p.107)


Is it possible that when we encourage people to use their creativity, say, during World Creativity and Innovation Week April 15 – 21, to make the world a better place and make their place in the world better too that it rubs some people the wrong way because they perceive using their creativeness as immoral?

Values are different from group to group: what’s important and treasured in one culture or society may be perceived as taboo or forbidden in another. Perhaps there are taboos associated with creativity in different culture groups that have yet to be fully explored.

Creativity in different cultures: a small sample

At the Creative Problem Solving Institute in Buffalo, many years ago, I spoke to as many people as I could from nations around the world asking about creatiivty in their culture.

A Greek let me know that people aren’t creative, it’s God who is, and that all creativity comes from him. An Egyptian said the same thing. I began to consider what practices and beliefs we might be challenging when encouraging people to access their creativeness. Cultural relativism is an important lens to use.

Innovation okay in business, creativeness not?

In business, energy for innovation is okay; energy for creativity, not-so much. Taboo? Forbidden?

  • Innovation maintains the status quo using systems, structures, measures and thinking directed to support a positive economic outcome.
  • Creativity, on the other hand, speaks to the human spirit, and giving free reign to the unlimited imaginative potential, without necessarily bringing it back to the bottom line.

We’ll certainly need the power of creative imagination to dream up ways business will be more relevant in months and years to come.“

“To develop great, innovative products or services that are sustainable and life giving, you have to use your creativeness.”

Bottom line: How to include people in the process of creating the new future who may believe using creativity is immoral?

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Feel satisfied, you made (and make) a difference.


Hope you are well, and feeling the inspired elation you released worldwide for World Creativity and Innovation Day, April 21 and Week, April 15-21. People have hope where they didn’t before; they feel they can in some way, make a difference through their disciplines.

No one can do everything, everyone can something. That message is traveling throughout our atmosphere, people breathing it in; they are generating new ideas, making new decisions, taking new actions and achieving new outcomes that make the world a better place and make their place in the world better too, due to your efforts. Thank you.

So many people from all over the world, on this site and through tweets, everywhere, from all parts of society. #wcid #wciw #worldcreativityday #worldcreativityweek #worldcreativityandinnovationday #worldcreativityandinnovationweek #wcid2018 #wciw2018.  At the final count, we had representation on the website alone from 35 countries and more than 80 listings.

Here are some examples in addition to the one’s posted on our page of celebrations for 2018.

I’m taking a break until mid-May when data collection, hashtag checking,  a review of the website and strategies for the future will begin development.

Please feel free to send in your ideas, suggestions, recommendations, wishes.

Would you like to participate in next phase in celebrating WCID? Send a brief email to info at and include how you’d like to be involved (its to uncover interests, you are not making a commitment) and your email address. Then, watch your in-basket for further conversation to take using creativity in problem-solving to create a decent life for all on a sustainable planet up to another level in your community and around the world.

Thank you again, for opening further the creativity and innovation portal, moving everyone on the planet closer to contributing to make our world the sustainable home we want it to be. Looking forward to keeping in touch and to celebrating with you again next year and in the years to come.

Best regards


Happy World Creativity and Innovation Day, April 21, 2018

World Creativity and Innovation Day, April 21, is only one time in the year  during which you are invited to welcome and generate new ideas,  make new decisions, take new actions and achieve new outcomes that make the world a better place and make people’s place in the world better too.

Like newly planted seeds, your efforts to make a difference will require nurturing, attention, friendship, patience and eventually, pruning.


As the new creative year begins remember the impossible takes just a little bit longer and, you can use creativity in problem solving, innovation, and entrepreneurship.

Continue to discuss, showcase and share your learnings and achievements throughout the year and to strengthen your creative thinking, innovation and entrepreneurial skills through learning, practice and application to help you  prepare for your next World Creativity and Innovation Day, April 21 and Week, April 15-21, 2019

Let’s do our best to create the future we want – a decent life for all on a sustainable planet.

World Creativity and Innovation Week April 15-21, 2018

Greetings all

Leonardo da Vinci’s birthday, April 15, opens a time portal for each and every one planet-wide, to free thinking, to consider new ideas, decisions, actions and outcomes – World Creativity and Innovation Week April 15-21.

Feel welcome to use your imagination this week and to combine it with your’s and others’ knowledge to:

  • form new relationships
  • establish new standards
  • consider different approaches to meeting challenges
  • learn new information and practice new skills
  • develop fresh insights
  • recall past successes from which to build new platforms
  • generate positive possibilities and potentials for the future
  • go beyond your ‘familiar’ to embrace something ‘strange’ (a new restaurant? a different way to hold meetings?)
  • try new behaviours that align with the values of contributing to creating a decent life for all on a sustainable planet.

As inspiration, take a look at what is happening around the world here and on twitter #wcid2018, #wciw2018, #worldcreativityweek, #wcid and #wciw.

Do what you can in your home, your work, your school, your community, and/or your nation to inspire joy in creating anew. Each time one of us makes a change, we all benefit.

Find a way to give new ideas a soft place to land.

Show the ways you contribute to the emerging story of planet Earth. Upload your World Creativity and Innovation Week, April 15-21 and World Creativity and Innovation Day, April 21 activities here.

Happy World Creativity and Innovation Week, April 15-21! May you safely and effortlessly ride this week’s creative energy to make a helpful difference in your life and the lives of others.

WCIW Founding Ground

WCIW April 15-21 was founded in 2001 using the following principles as guides. The week begins on Leonardo da Vinci’s birthday April 15 and ends on World Creativity and Innovation Day, April 21 every year.
Its purpose is to provide time to allow, encourage and enable new thinking to create new futures; to make the world a better place and to make your place in the world better too
Over the years the celebration has involved people, families, organizations and communities world-wide.  You can see some of #2017wciw April 15-21 here. More are added as people upload their WCIW activities.
WCIW is inclusive, no matter how big or small, please include your celebration to show others you are here, active and creating.

What is Creativity?

Creativity is the spark of life, the vitality that stirs desires to improve and change the status quo—meaningfully, responsibly, wisely, and with impact.
This spark is inherent; we are born with it. Using its light, we build upon the past, imprint the present, imagine the future, and connect to forever.

Why Do We Create?

Creativity is a condition of being human. We explore new territory, invent procedures, adapt behaviors, develop  systems, and create new knowledge to increase the likelihood of survival and fulfillment.
Human creativity extends from our biological imperative to procreate. It’s as natural as that.

Do We All Create the Same Way?

Like love, creative expression varies from person to person and from culture to culture.
There are many ways to access creativity. Individuals, groups, cultures, and purposes are all unique and the same approaches do not necessarily appeal all.
This is why WCIW is a do-it-yourself celebration. You celebrate in a way that befits your context.
Would you like to add creativity practices for people to experiment with?  Feel free to add techniques, methods and habits that promote creativity and innovation in the comments below.

When Do We Create?

We create in response to or to initiate a restlessness to grow beyond where we are. We may feel moved, for example, to add structure, build relations and connections, inspire and/or excite others’ curiosity to accomplish this. We might also be driven to gain inner clarity, identify purpose, harvest wisdom and/or advance using  foresight.

How Does It Feel to Create?

Creativity yields feelings of freedom, power, connection, clarity, satisfaction, curiosity, dread, confusion.  People report emotions spanning from fear and depression to elation and joy.  Bottom line: creativity involves emotions, feeling along with thinking. Intuition is also involved as is tactile concrete sensing.
According to the Center for Non-Violent Communication, emotions can signal whether a need is being met (positive emotion) or not being met (negative emotion).

How does World Creativity and Innovation Week April 15-21 fit?

The week begins Leonardo da Vinci’s birthday, April 15, and concludes on World Creativity and Innovation Day, April 21, each year.  It serves as an invitation and reminder to all people to access their natural creating energy; to make space and time to generate new ideas, make new decisions, take new actions, ask new questions, create new outcomes by altering thinking, challenging assumptions, wondering what if…observing new things, and behaving a little differently, even if only for a moment, so a new light can shine and permit new futures to be planned and emerge.
Please share how you will engage in WCIW this year.  Add your #wciw2017 celebration here, no matter how big or small, WCIW is inclusive.

Parts of this text is adapted from Creativity and Personality Type: Tools for Understanding and Inspiring the Many Voices of Creativity (Segal, M. Telos, 2001) which in now out of print. WCIW was founded in 2001, on May 25.

Innovation Excellence | World Creativity and Innovation Week April 15 – 21

World Creativity and Innovation Week April 15 – 21 is a dedicated time worldwide to inspire new action, create novel ideas, make new decisions; solve problems in new ways, do something new, support new thinking, partner with new people, hold new conversations, use a new pair of eyes. It’s is a global launch pad for new ideas, new decisions and new actions.

Sourced through from:

Shout out to Innovation Excellence for featuring World Creativity and Innovation Week April 15-21!

2015 #WCIW results

Thanks so much for all of your help to spread the energy and the word about World Creativity and Innovation Week April 15-21 (WCIW 2015).
WCIW 2016 is our 15th anniversary and it would be great to double, triple, quadruple our reach so everyone on the planet can engage in meaningful ways.
This year 26 countries, that we know of,  participated in 57 different celebrations. See for specifics and scroll through the blog posts too.
Here are the percentage increases and the counts for each social media platform followers – 18% to 3402
FB page likes – 22% to 842
FB group members – 17% to 821
@worldcreativity followers – 12% to 2788
Linked in group members – 6% to 693
All of this was achieved through volunteers (thank you!!) who want to enable people to make a the world a better place in ways that are relevant to their individual contexts.
It was a great year everyone, let’s continue to collaborate, coordinate, communicate and create a greater community for sharing ideas and lending support to open doors for new potentials to emerge.
Your ideas are always welcome.

Happy World Creativity and Innovation Day 2015

At times when I invite people to participate in generating new ideas, making new decisions, and/or taking new actions that make the world a better place and that make their place in the world better  during WCIW they say, no, I already do that, I don’t need a special time to do it.
I tell them that this week is not about them, it is about us, the planet.
Imagine, I say, when everyone experiences moments of inspired joy as doors for emergent potential open at the same time.
That’s the wish.  Happy World Creativity and Innovation Day and beyond.

Interview with Marci Segal, WCIW founder #wciw

Rae Luskin, a Creative Catalyst and speaker,  contacted me for an interview about creativity, and particularly World Creativity and Innovation Week April 15 – 21. We spoke today. Rae recorded our conversation and uploaded it to you tube.
It’s a 50 minute audio recording.  Up close and personal. If you  get a chance to hear some of it, I’d be happy to know your comments.


Edited Transcript:

I declared anthropology as my undergraduate major at Buffalo State College; however my my real reason for being there was to get a master’s degree in creative studies and then come back to Canada and make the civil service a better place to work.

That that was in 1977 when I started in Buffalo. 

I’m thankful to have the discipline of anthropology because  every culture is unique unto itself and no culture has I believe has any right to say to another culture you’re doing something wrong

I think can take us forward as a country as a world if we’re looking for the similarities rather than the differences and every culture has its own way of doing things.

We all breathe and we all eat and we all have blood and you know we’reall born of something you know that and the practices the rituals that we have around those very right so and everybody’s right so it’s a good grounding I think for my studies and creativity appreciating that everyone has their own approach to what it is and really seeing the creative expression that they’ve got.

How do you express yourself creatively?

I just live you just live which is to me what creativity is all about it’s just about living all

I do have one question about the the work that you’vebeen doing about your principles and personality.

In 1988 I got qualified in a personality instrument and it was the first personality measure that I’d run across so it was the one it’s the foundation framework that I operate from and then from 1993 until 2006 part of my consulting work included leading qualifying programs for this personality indicator with groups of people all over the world for five days, doing intensive trainings.

What really amazed me druing my first course in 1988, was, in studying for the program, I read  in the manual for that people who are creative had certain personality characteristics which meant that other people who did not have those personality characteristics were not creative.

I was absolutely outraged because that’s not the case. We all make new decisions, we all generate new ideas, we all take new actions; to me that’s what creativity is: actions, ideas and decisions.

I became a crusader.

A crusader in the creativity world for personality type and a crusader in the type world for creativity, helping to bridge the two to recognize that everyone has the capacity so can we please just use it.

I’ve been working in the world of type and my books relate type with creativity so that people can get inside of it and appreciate the many voices of creativeness.

Let’s talk about the types of creators there are because I think people still think about creativity is only being the realm of artists musicians that there is much more to creativity. So can you go a little bit broader into your definition ?

People who push back from owning their creativeness often push back because they say it’s for the Arts and I’m not an artist.

They don’t realize that there are different kinds of creativity. In the field we talk about very simply Big C creativity and Little C creativity. Are you familiar with that?

No I haven’t that.

Big C creativity is culture changing.  Creative people who are top of

mind right now include Steve Jobs, Einstein,  Mozart, Madame Curie. These are big names and people say I’m not creative like that I don’t change the world.

So then there’s also what we call Little C creativity and that’s the day-to-day stuff.Here is an example: here’s a recipe for chocolate chip cookies and instead of using chocolate chips I’ll use raisins.

That’s creative – it’s a new idea, it’s a new decision, it’s a new action and that’s it.

Many people are unfamiliar with little C creativity and how each can be creative in every moment.

Creative is about new ideas new, decisions and new actions.

That’s what I’ve been advocating and that’s why we invite people into using creativity. Now I don’t know are you familiar with personality styles so would you mind sharing with me what yourtype code is?  I did it and I’m like yeah why don’t you go through with me if you okay?

No no no that’s not the point, the point is is that many people who are drawn to the field of creativity have certain preferences on the Myers-Briggs instrument.

I have different preferences from those people which means that yeah so that means is that my orientation is practical realistic and grounded as opposed to abstract theoretical and imaginative.

I’ve got a great imagination its tactical though its concrete its colors and shapes and sizes and smells right so when I talk about creativity it’s from that practical base that that it seems to be unique to me I mean seriously other people in the creativity field use different language to invite people in.

When I was a kid I remember people saying or teachers saying ok class now I’d like you to use your imagination and I put my hand up and I’d say what is that and the teacher would say well Marci just pretend pretend.

What interests because I need the concrete I need the context I need specifics and then I can work from that easily and effortlessly.

People with other type preferences different from my own are unaware of that sensitivity in that level of finesse so the new ideas new decisions new actions is something that I’m kind of proud of in terms of my signature around helping people to step over whatever obstacle they may perceive to enable new doors for potential toopen for themselves.

I love that yeah I mean if people can I believe that everybody is creative and they have to recognize they they they share in different ways that there’s their skill set is different and and that that’s what you’re talking about that we eachhave that it just comes out differently.

There’s a there’s a personality instrument that’s coming out of Buffalo State which is my alma mater, called Foursight breakthrough. Are you familiar?

I interviewed Sara Thurber  so I know it on I took it and I got it so yeah yeah so what you’re talking about again is the Styles thing.

Michael Kirton back in 76 created an instrument and a theory and called the Kirton adapter innovator inventory and I was greatlyinfluenced by his work.

He said that what we’ve been talking about when we talk about creativity is not the capacity for creativity but the style of creativity.

Very simply again he talked about two basic styles: that of the adapter and that of the innovator. Because the word innovator is so loaded I’ll use different language though it’s the same concept.

He says that creativity is the capacity to initiate change that’s how and there are two ways of going about doing that. One is by building upon what exists in an incremental step-by-step fashion.

A change of another kind is by taking leaps of logic and expanding beyond the out-of-the-box stuff.

His first style he would call the adapter. An adapter is someone that comes into an environment, let’s say as an administrator in a bureaucracy, and have the orientation towards improving what exists.

The innovator on the other hand in the same position will step in and get rid of everyone and everything and start fresh.

I want to learn how to use language to enable people to say yes or to consider what ideas so it’s gonna be a great learning.

In stead of using phrases like adapter and innovator  I like to useevolutionary and revolutionary.

Both have the capacity to initiate change;  both new ideas new decisions new actions right and it’s not more creative or less creative.

One of my clients is the peace officer standards and training it’s a it’s a command college for cops in California and I remember once talking with these guys and they were really pushing back around the word creative. So I said okay would you agree that all of you are the products of a creative act? They looked at me and I never heard the end of it for the rest of the day.

Creativity is in you it’s absolutely in you on a biological level so on a cognitive level too.

Let’s deliberately do something to make a change or to expand on what already exists okay

I want to ask you what led you then took to the creativity and innovation week. What is the model that you’re trying to share with people and what are you trying to get out of that? Why did you pick the dates you did?

May 2001 there was a banner headline in one of Canada’s national newspapers the National Post that read, Canada in Creativity Crisis, Study., I was intrigued, bought the newspaper and I read the article. I don’t know if I’ve ever felt that level of outrage in relationship to this value of mine.  We all have the capacity for creating. Teh article reported on a conference in Ottawa where scientists and artists were brought together to have a discussion on who is more creative artists or scientists.

I blew a gasket because that to me is not what the point is, the point is that we’ve all got it [creativebness] can we please just use it and that’s how World Creativity and Innovation Week was born .

World creativity and innovation day was born for April 21st because it was close to Earth Day and isn’t that a nice complementary energy  and wouldn’t it be great if people could use their capacity for new ideas and so on toward sustainability and so on. So that’s World creativity.

The first celebrations happened in 2002 and it was through the power of the internet seriously we had a yahoo group and people joined up and people celebrated so we had even then folks in Sweden and Brazil and France and Argentina and Canada in the US and the UK and the Philippines and so on doing things.

Thailand, I remember that those first couple of years they set up a whole Market Square like they took over those Central Square in Bangkok and set up events for children to do especially the homeless children.

In Argentina they closed down a whole street and and oh it’s phenomenal what people do so they closed down a whole street and they had a host for each block and there were living sculptures and artworks and people singing.  It was a tremendous festival.

World creativity innovation day turned into a week in 2006 just to enable people to have a little bit more time. The idea behind world creativity innovation day is for people to recognize that they have a choice.  It’s like weedless Wednesday I don’t know if you’re familiar that in January smokers are reminded on weedless Wednesday that they can choose to do something else either than smoke.

World creativity and  innovation day was about the recognition that you’ve got the capacity and you can use it is to bring it to mind so it could be a landing date if you need it to start something where you wanted to do something different

things have changed a lot since those initial days for sure any case we expanded it we expanded it to a week in 2006 and serendipitously isn’t it great that when you expand it to a week it begins on April 15th which is Leonardo da Vinci’s birthday. perfect I know it’s

It begins on Leonardo da Vinci’s birthday and now people nod. It’s a door open instead of the pushback, everybody recognizes Leonardo as a creative genius

World creativity innovation week is about unleashing and releasing the creative energy. That there’s a s space and a place that people can actually do different kinds of things and it’s totally done by whoever wants to celebrate it.

So here’s another paradigm cracker for you. I’ll say to people so you celebrate world creativity and innovation week and they’ll say I can’t come to the conference.

So I give examples of how people celebrate – not a conference necessarity. My favorite is a group of women in the UK who get together every world creativity innovation week and each brings a potluck dish that she’s never made before. Very simple.

A couple of years ago you wereadvocating brush your teeth with your other hand, eat dinner backwards, you know

In India schoolteachers put on a poster session about using creativity in education and that’s relevant to the teachers

This year I’m meeting somebody new that I’ve never met before we’ve arranged to have a coffee he said he was available on the 17th of April and I went yeah I have something new and different that I’m doing during WCIW.

At home we’ve decided that we won’t watch TV  we’ll find other things to do in the evening to relax like and we won’t read either like it’s just we’ll do something. Maybe we’ll go for a walk we do go for walks to new places or we’ll try a new restaurant. Something new something fresh something different something to refresh revitalize rejuvenate move forward. Maybe we’ll set new goals or new considerations for the year to come.


One way to Celebrate World Creativity and Innovation Week April 15-21

Creativity and innovation are  valid and engaging topics for almost all fields. From industry to marketing and education to health care, the ability to collaborate to create new futures has gained in importance.
One way to celebrate  World Creativity and Innovation Week April 15-21 with your family, friends, community, colleagues, clients, or customers  is to generate new ideas, make new decisions and/or take new actions to make the world a better place and to make your place in the world better too.  What can be done more simply? What might be amplified? Which two or three functions can be joined? What is your vision for a happier life?  Fun topics for a WCIW coffee conversation, a lunchtime meal or family dinner, no?
Know of others?