The Creative Power of Meeting Eyeball to Eyeball


The subtleties of in-person interaction are critical … to creativity. A team of researchers from two U.S. universities and three European universities studied interactions within several teams at the University of Cologne that were trying to find new methods of prediction and analysis in psychology, economics, computer science and other fields; independent raters judged the creativity and quality of the teams’ ideas.
Understanding group creativity is increasingly important as more organizational problem solving gets done by teams rather than individuals; when Oxford Economics asked major employers to name the skills they want most in employees, “co-creativity and brainstorming” ranked near the top.
Additionally….The main reason Google serves its employees gourmet food for free is to make sure they’ll go to the cafeterias, where they’ll meet randomly in person. Google even measures the time spent waiting in line; three to four minutes is optimal.
Sourced through Scoop.it from: www.newsweek.com. Read this article.  Worth it!
 

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